Ford Fiesta Launches 'This Is Now'
The all-new Ford Fiesta, Britain's best loved small car, is poised to go on sale next month, backed by the most ambitious and integrated marketing campaign from Ford yet.
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The campaign creative is based on capturing the spirit and attitude of 'now' and uses music, fashion, art, technology and film to highlight the values of the all-new Fiesta. Mark Ovenden, marketing director, Ford of Britain, said:
"With 3.2 million Fiesta models sold in Britain over the last 32 years, we have a large customer base and our marketing campaign targets existing customers as well as a style conscious younger audience,
"So it is important that we implement a broad communication campaign to ensure we reach all our audiences."
Ford Fiesta has launched a new virtual city 'This is now' created by MSN to bring the spirit of 'now' concept to life. The dynamic 3D city encourages users to interact with the site whilst travelling around it, through news, quizzes and videos. The site will also be host to exclusive content from ITV's Fashion Show as well live gigs from some of the hottest bands around and a brand new web drama Neon Candy exclusive to 'This is now'.
"This new campaign captures the spirit of the all new Fiesta perfectly - it's stylish, modern and packed with new technology." continues Mark.
The all-new Fiesta campaign was developed by Ford's marketing agencies: Ogilvy, Mindshare, and Wunderman and the campaign will run until the end of the year.
To find out more visit www.this-is-now.co.uk
Release Date:09/23/2008
Industries:DigitalMedia
Category:Industry Association News
Website:http://www.this-is-now.co.ukSource:Sarah