How to PPC in B2B technology marketing: five rules for effective lead generation

If your goal is to generate leads and to contribute in a tangible way to the sales process, then PPC can be the ultimate tool in a B2B marketer's armory.

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At a basic level, B2B lead generation with PPC is not rocket surgery. It's an old school tactic involving an ad, an offer, a coupon and a reward. And when executed well, the payoff is twofold: concrete sales leads and the healthy (and obvious) byproduct of increased traffic and raised awareness.

To get great results, we suggest you follow these five rules:

1) Set appropriate goals
2) Set appropriate conversion points
3) Set appropriate metrics
4) Set appropriate offers
5) Create appropriate landing pages



Release Date:
04/09/2008
Industries:
ArtsCulture
Category:
Non-Profit News
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