• Please ensure you have proofed your release and it in final format.
• Make sure it is newsworthy.
• Choose from the industry sector you feel is most appropriate for this release (up to 2 industry sectors can be chosen).
• Choose the correct category - Public company, private company, non-profit or industry association.
• Review your headline to make sure it uses correct keywords relevant to the body and theme of your release.
• Make sure the first 10 words of your release are effective and use keywords relevant to the theme.
• Use our Keyword helper if you are unsure.
• Make sure your contact info is on the release.
• Check for any possible errors prior to clicking the publish button as you will not be able to edit online afterwards. You may contact us directly if you need to make changes thereafter.
• Use of foul language or pornographic topics strictly prohibited.

The better the headline the better the results

Your Headline Should Contain Your Most Relevant Keywords

Writing for the Internet is different than other mediums and online, nothing is more important than your headline or title. You have to grab the reader’s attention, while they are searching through thousands of news headlines and articles daily. So choose your keywords and headline carefully.

Chances are if you don’t get the Internet user to notice your headline, they won’t read your news release. This is especially relevant to small companies or organizations trying to be found and working to position themselves within their sector.

If your goal is to generate traffic, sales, eyeballs, media and exposure to your business or organization- Your Headline can be your most effective SEO, advertising, marketing and, PR tool! An effective headline increases your chances of being found by the right audience and the right search engine. Most search engines search content by headlines and first few paragraphs.

Getting Started:

Decide on a keyword phrase for your headline that ties into the product, service, industry sector or category you are promoting and that investors, media or internet users are actually searching for.

Position this phrase or keywords into your press release headline and try to repeat it at least three times within the body of your press release.

Unless the name of your company, organization, product or service is already well known and branded, use the generic industry description or search phrase rather than just your name.

Include a sub-headline for each release, which also includes keyword phrases, trying to use multiple keywords or phrases for your product; service or technology that are well known and are top used search phrases.

Do your research and homework. Start by reading CNN Headline news or top news sites and see what attracts your attention. Decide on the target audience for your headline, then, identify the keywords or phrases to best describe your theme by using a keyword software such as Word Tracker or one of the many free software programs.

Keywords and key phrases are the search words and phrases Internet users such as investors, media and industry use to find the news or information they are searching for.

When choosing your keywords for your headline:

1. Be specific – think of services like CBS Marketwatch, Google or Yahoo news where you can choose keywords to search news. So now , think like the person searching… Make sure your headline has words relevant to the industry you’re in and top headline news in that sector. For example if you are a Nanotech company, or if you are a Homeland Security Company, or a Renewable Energy Business, be sure that those keywords are in your headline.

2. If you are a small company- don’t make your headline all about you- especially if no one knows whom you are. Choose keywords that are familiar to your business sector or industry sector that the average investor or journalist would be searching for.

4. Follow the news- so the news follows you. Choose keywords that are making headlines daily so you too can be found by media and industry in that sector.

5. Once you have selected your keywords, use them in your headline, subheadline and your first paragraphs. Because most search engines search content by headlines and first few paragraphs, use your most relevant keywords in your headline!

Make each word count – be specific and targeted!

Great resource for choosing key words:

Wordtracker helps website owners and search engine marketers identify keywords and phrases that are relevant to their or their client's business and most likely to be used as queries by search engine visitors. http://www.wordtracker.com/

Digital Point Solutions